Website redesign enabled Garden-NZ reinforce its brand and talk to customers more efficiently. The community builder has resulted in increased website membership, higher traffic and higher online AD revenues.
Garden-NZ was set up in November 1999, and is now the largest garden website in New Zealand. Each week Garden-NZ talks to over 73,000+ gardeners who want information about gardening.
Garden-NZ is an Internet cluster often likened to a gardening shopping mall in Cyber space. If you want to know anything about Gardening, you would come to this mall.
BUSINESS CHALLENGE
The previous site had been done in Easy Publish, which was an older CMS and did not support social networking. The site had become quite slow and traffic numbers were dwindling.
The client was looking to upgrade their previous site to a modern website, which would allow for social networking that would create an online community for gardening enthusiasts.
THE SOLUTION
The revamped website was designed to take advantage of adavncements in Web technology and the inclusion of social networking features, that helps website visitors share web content via popular social networks.
The inclusion of multimedia (images and video) enhances the websites visual appeal and secures more time spent on the website by visitors.
The website has eCommerce processing facilities allowing online purchases by website visitors.
Tools and features summary:
- Joomla® Content Management System
- Linux, Apache, MySQL, PHP
- Virtue Mart eCommerce
- Video
- Social network integration
- Ajax based image gallery system
- AD Banner Management
BENEFITS
Website redesign enabled Garden-NZ reinforce its brand and talk to customers more efficiently.
The community builder has resulted in increased website membership, higher traffic and higher online AD revenues.
Website: http://www.garden-nz.co.nz
