FashioNZ's redesigned website, had a better-designed newsletter, and social networking tools for increased link sharing amongst friends. The website was delivered in Joomla, optimised for SEO, resulting in top search engine rankings, further increasing traffic via search engine referrals.
FashioNZ is New Zealand's number 1 ranked fashion and beauty website and is now in it's 10th year of operation.
FashioNZ is the cluster site for the NZ Fashion industry. It brings together all types of fashion businesses from designers and retailers to modelling agencies and industry services. Editorially it promotes fashion products, news, and events– in fact everything that is hot in New Zealand fashion.
- FashioNZ is the largest and most visited fashion website in Australasia.
- FashioNZ promotes more than 200 retailers and 150 labels
- Over 77,000 subscribers receive the Weekly Fashion Report.
- FashioNZ receives over 20,000 visitors each week
FashioNZ readers consist of people within the fashion industry itself and female shoppers. Over half of our viewers are in the high shopping bracket of 15 - 35 years old.
BUSINESS CHALLENGE
The client needed to keep up with the times and needed a modern website that would load faster as well as be found by search engines more quickly. They also needed to increase the members as members would drive up community activity hence driving revenues up.
THE SOLUTION
Verviant built a Joomla powered website to enable FashioNZ to cope with as well as encourage growth of the users. The site has social networking features that enable users to interact freely within the site and add to the community of users.
Tools and features summary:
- Joomla® Content Management System
- Linux, Apache, MySQL, PHP
- Virtue Mart eCommerce
- Video
- Social network integration
- Ajax based image gallery system
- AD Banner Management
BENEFITS
The new website had a better-designed newsletter, and social networking tools for increased link sharing amongst friends. The website was delivered in Joomla, optimised for SEO, resulting in top search engine rankings, further increasing traffic via search engine referrals.
Website: http://www.fashioNZ.co.nz
